Monday, September 1, 2008

New Sports Channel on Cable

Just stumbled across this, not sure how long it's been like this:

If you get Time Warner Cable in Brooklyn, and get 162, check it out: NBC Universal has launched UniversalSports, a cable channel with world athletics and sports. The company recently partnered with WCSN to boost the content online, and it looks like there's a cable component as well (I'm watching a track meet from Gatehead, UK, right now).

I love running, and without the right context, it can almost be like watching paint dry. The flip side is the overemotional exposure that NBC does at the Olympics, with too much story, not enough event. Here's hoping that this channel, like WCSN did, gets the balance right.

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