Nike is one of the most powerful media/athletic companies on the planet. But you'd have to be actively searching for stuff to understand that the Nike Human Race is this Saturday. In Prospect Park, no less.
I was reminded of this as I struggled during a six-mile run earlier this evening down 1st Ave. and then along the FDR. At one of my checkpoints (by 23rd St. along the water), there was a large display promoting the Human Race and a lone person standing by with a clipboard. (Not sure what she was trying to do.)
Contrast this with the advertising blitz by the New York Marathon folk reminding us that the race is at the beginning of November - I've seen displays everywhere.
Anyway, here are the details. It starts at 8 a.m. on Saturday.
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